Alabama Wholesale catalog
Make a large catalog feel approachable.
An editorial catalog website for wholesale departments, product discovery, trade account access, and quote journeys.
Business websiteWebsite project
The brief
Create a clear public-facing entry point for a wholesale business, helping retailers browse departments and understand how to start an order or request a quote.
Project scope
- Editorial website
- Catalog navigation
- Product pages
- Trade enquiry flow
React / Vite / CSS
The thinking behind the work.
- 01
Organize the range
Department and product pages provide a consistent path through a broad catalog.
- 02
Make the trade context clear
The interface separates public discovery from account-based pricing and ordering.
Where the project stands.
A catalog website project focused on product discovery and trade enquiries, with a distinct scope from the operational ordering app.