Hazey
An atmosphere for a brand in progress.
A visual library exploring lavender, charcoal, glass, linen, and warm chalk through editorial stills and short motion studies.
Visual directionDesign study
The brief
Develop a coherent visual atmosphere for a brand and website preview, using a small material and color vocabulary.
Project scope
- Brand image library
- Motion concepts
- Website visual direction
Higgsfield / Editorial art direction
Concept imagery was generated with Higgsfield and curated for the brand direction.
The thinking behind the work.
- 01
Build a shared visual language
Still and motion studies explore light, texture, and composition across a consistent palette.
- 02
Keep the imagery’s origin clear
The creative library documents generated assets and their intended editorial uses.
Where the project stands.
A library of AI-generated editorial concepts for a non-ordering website preview. The settings and imagery are imagined.